Intro to Digital Media Buying
Understand the business of buying attention: channels, pricing models, and measurement.
A theory-first course on media buying economics. Learn CPM/CPC/CPA models, auction dynamics, and how agencies price and report.
Who This Course Is For
Beginners who want a strategic overview before spending on ads.
What You'll Learn
✅ How ad auctions and pricing models work
✅ Channel mix: search, social, video, programmatic
✅ Budget planning and pacing
✅ Measurement, attribution, and incrementality
✅ Agency vs. in-house operating models
Course Outline
Module 1: Media Buying Economics
Module 2: Channels and Auction Dynamics
Module 3: Budgeting and Pacing
Module 4: Measurement and Attribution Basics
Starting from
$49.00/month
💡 Monthly Subscription • Flexible Scheduling
Duration: 12 Weeks
Level: Beginner
Instructor: Hexadigitall Mentor
What's Included:
- Lifetime access to course materials
- Certificate of completion
- Direct access to instructor
- Downloadable resources
- Mobile and desktop access
30-day money-back guarantee
Course Materials
Login and enroll (or be assigned) to access downloadable materials.
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Use one student account for courses and mentorships. If you start with mentorship, this same account will be upgraded when you enroll in a full course.