Intro to Digital Media Buying

Understand the business of buying attention: channels, pricing models, and measurement.

A theory-first course on media buying economics. Learn CPM/CPC/CPA models, auction dynamics, and how agencies price and report.

Who This Course Is For

Beginners who want a strategic overview before spending on ads.

What You'll Learn

✅ How ad auctions and pricing models work

✅ Channel mix: search, social, video, programmatic

✅ Budget planning and pacing

✅ Measurement, attribution, and incrementality

✅ Agency vs. in-house operating models

Course Outline

Module 1: Media Buying Economics

Module 2: Channels and Auction Dynamics

Module 3: Budgeting and Pacing

Module 4: Measurement and Attribution Basics

Intro to Digital Media Buying
Starting from
$49.00
/month
💡 Monthly Subscription • Flexible Scheduling
Duration: 6 weeks • 2 hrs/week
Level: Beginner
Instructor: Hexadigitall Mentor

What's Included:

  • Lifetime access to course materials
  • Certificate of completion
  • Direct access to instructor
  • Downloadable resources
  • Mobile and desktop access
30-day money-back guarantee

Course Materials

Login and enroll (or be assigned) to access downloadable materials.